Mobile Future

Another Green Light for Wireless Traffic Reports

A tip of the hat to our friends at TrafficCast International who just inked a deal with Dutch navigation systems provider TomTom.  The agreement calls for TrafficCast to provide its real-time wireless traffic reports in 100+ U.S. markets to TomTom, which is trying to expand its U.S. offerings.

A month ago, Nick Kiernan from TrafficCast spoke at a Mobile Future event in Madison, WI and described how the company uses accident reports, weather conditions, road sensors and GPS for its real-time reports.

This is both an economic and environmental issue.  Traffic gridlock costs the United States more than $78 billion a year and wastes nearly three billion gallons of gas. By making travel more efficient, Americans will not only save time, they can also cut tons of greenhouse emissions.