Mobile Future

Apps and developers take center stage in Las Vegas

The wireless device ecosystem is constantly evolving, and this year’s CTIA show in Las Vegas delivers in reflecting the dynamic nature of the industry’s landscape. This year’s schedule devotes an increasing amount of attention to application developers and startup companies, and with good reason.

As Reuters reported yesterday, with nearly 90% of Americans already subscribing to cell phone services, the window for attracting new customers to the industry is rapidly closing. More so than ever, it is imperative that companies one-up not only their competitors but themselves with exciting new device applications aimed to increase revenues.

This year, the presence of exhibits like AppsWorld, educational sessions entitled “Applications – Consumer Entertainment and Social Trends,” and seminars such as “The Dating Game for Developers” highlight the shift in focus to allow attendees—including large operators like Verizon, Sprint, T-Mobile and AT&T—to fully immerse themselves in the industry’s newest technological advancements.