Mobile Future

High Tech Cars: Consumers Are Ready

In a recent article by CBS Money Watch, a new McKinsey & Co. report highlights that buyers have become increasingly more interested in shopping for connected-car services. These services include software that allows people to easily stream their favorite music, look up restaurants near by, and even get driving-assistance while parking their cars.

Consumers in the past were skeptical of high-tech cars – but the tide is turning. Earlier this year, Business Intelligence found that 44% of consumers don’t understand what a connected car is and another 42% have heard about connected cars but are unsure about how they exactly work.  New data shows that consumers are warming up to a variety of IoT devices, starting with connected cars. Nearly 1/3 of respondents in the study said that they believe connected services were worth paying for, compared to only 21% last year. The report also finds that consumers are definitely interested in purchasing a connected car, but would be more likely to buy a self-driving car that also allowed traditional driving. When it comes to self-driving vehicles, motorists still want some control.. Nevertheless, the global connected car market is growing at an exponential rate and it’s a great sign that consumers are now more interested in learning more about connected cars than they have ever been.

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