We rely on our mobile devices for their ability to connect us with each other anytime, anywhere. And video messaging apps now enable us to be closer than ever to our loved ones.
This week, Tumblr announced it is bringing live broadcasting to users. It doesn’t come as a surprise given consumers’ love for all things video. According to Mashable, Tumblr is enabling popular video platforms like YouNow, Youtube, Kanvas, and Upclose for content. The service joins other popular video streaming such as Facebook Live and Instagram Video in offering consumers a myriad of options for relaying content.
Tumblr isn’t the only company in the headlines this week. Twitter users can now post videos up to 140 seconds long,. up from its initial rule of 30 seconds or less. Why? Twitter explains the change: video tweets have increased more than 50% since the start of 2016. It’s another great example of the mobile marketplace responding to consumer demand!