Whether consumers are searching for the nearest restaurant or the best deal, mobile devices are reshaping the way we do business. According to a recent survey, about half of mobile users believe their most important resource when making a purchase is their mobile device and that over one-third of mobile shoppers exclusively use mobile devices to shop. Increased access to information through mobile devices provides the consumer with more resources before making a transaction. So the next time you’re waiting in the checkout line, remember, you have more power than you think.
To read the full study, go here.