The ability of text messages to rally individuals to action is highlighted in a recent NYTimes article featuring Do Something, a nonprofit organization that encourages young people to pursue civic activities. By texting teenager’s simple ways to become involved in various philanthropic events, Do Something has already engaged over 1.2 million individuals to join at least one community service project.
According to Reid Hoffman, founder of LinkedIn and Do Something board member:
“Teens receive, on average, over 3,300 texts a month, and their phones are part of their social tissue. I’m convinced this is the best way to move teen philanthropic action to a new level in terms of scale and effectiveness.”
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