For American consumers, the final days of 2012 were all about mobile tech. According to new data released by Flurry Analytics, the number of iOS and Android smartphones and tablets activated on Christmas Day was the highest in history with over 17.4 million devices activated on December 25th 2012. The record-breaking continued through the week with over 50 million iOS and Android devices activated between Christmas Day and New Year’s Eve.
But no device is complete without apps:
- 1 billion app downloads per week in late November (Flurry predicts this will be the new norm in 2013).
- 328 million app downloads on Christmas Day.
- 604 million app downloads by U.S. consumers between Christmas Day and New Year’s Eve (34.3% of the global total).
- 2 billion app downloads per week predicted for October-December 2013.
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