You know how a picture is worth a thousand words? Well one minute of video is worth 1.8 million words. Which is probably why 81% of internet and mobile audiences watched more live video in 2016 than 2015. Here are some ways mobile services are continuing to integrate and improve live video platforms in the new year.
Twitter recently gave users something to look forward to in 2017 with the release of 360-degree live streaming. After the successes that many brands and platforms have seen from integrating live video, it makes sense that companies are looking to expand. Facebook announced last month that Messenger will be testing out “masks,” or live filters for its group video chats. Facebook is also continuing its live push with Live Audio, an audio-only live streaming service. Even the NFL is expanding its live-streaming services abroad. The football league recently made a deal with Chinese social media giant, Sina Weibo, which will make it easy for Chinese football fans to watch live football games, including the Super Bowl.
Whether it is incorporating augmented reality or bringing new ways of streaming to new fans, mobile platforms are changing the way we go live with video! Cheers to a video-filled 2017.
To read more, click here.