Mobile Future

Safety first - how to stay out of harm’s way while celebrating the holidays

A knife clinks on glass – time for a toast! With the holidays just around the corner, social festivities are about to kick into high gear and that means plenty of friends and family, lots of food and sometimes alcoholic beverages.  While alcohol may be a part of your holiday festivities, it is important to remember the importance of safety in celebrating.

With this goal in mind, one of Mobile Future’s members, The Century Council, has launched a new mobile site to help educate consumers about their BAC (Blood Alcohol Concentration) to help prevent drunk driving.  The site, www.B4UDrink.Mobi allows consumers to project their BAC from any Internet-accessible mobile device and make the right decision before heading out for the evening. 

The tool is made available by The Century Council in collaboration with the University of Illinois, and the National Institute on Alcohol Abuse and Alcoholism has found the calculation tool results are consistent with the latest available research findings. The Century Council is a national, independent not-for-profit organization that aims to combat drunk driving and underage drinking.

So keep in mind next Thursday when you are grabbing your turkey, stuffing and glass of wine, that the best way to celebrate the holidays is to celebrate safely.