Mobile Future

Smart Fashion: The It-Trend of 2015

We are well into 2015 Mercedes-Benz New York Fashion Week, but all things fashion doesn’t need to come to a halt. Thanks to wearable tech, the future looks bright for the marriage of fashion and technology. Earlier this year, famed Tory Burch partnered with FitBit to create a range of FitBit Flex accessories that are a fashionista’s dream. Wareable shares that Tory Burch is not alone with companies such as Misfit, Altruis, and Opening Ceremony also creating smart jewelry designed specifically with the fashion-forward woman in mind. This year at New York Fashion Week, designer Rebecca Minkoff launched her line of wearable tech products including the first designer-created Apple Watch band. An Intel Curie powered smart sports bra and an adrenaline dress also made its debut by American design label, Chromat who has already harnessed the attention of fashionable celebrities like Beyoncé and Taylor Swift.

Although much mainstream wearable technology thus far has been fitness-focused, smart clothing and smart jewelry are picking up steam in the world of high-end fashion. With lipstick tubes doubling up as portable smartphone chargers, jewelry designers creating pieces that elegant and sought after, and wearable tech infiltrating one of the world’s biggest fashion events of year– it is no surprise that the global wearables market is expected to reach a value of over $25 billion by 2019. Mobile News also shares that smartphones are predicted to deliver 50% of the wearables market revenue in 2019.

To read more on how this year’s New York Fashion Week is displaying tech savvy on the runway, click here.