Mobile Future

The White House goes mobile

Put a new bookmark on your PDA: Mobile.WhiteHouse.gov.

Over the weekend, the White House launched a version of its website that’s optimized for mobile users. It doesn’t have the smooth graphics interface of the usual WhiteHouse.gov but the content is just as easily accessed, including the blog, announcements and photos.

During the campaign, President Obama understood better than any candidate the value of mobile technology in reaching and motivating voters. His mobile outreach set a remarkable standard for cost-effective outreach. Judging by this new website, it looks like he and his staff are keeping that lesson close to heart.