The 2016 Rio Olympics are here! How are you planning to watch all your favorite events? If you answered mobile, you’re not alone. According to a survey of U.S. users, mobile phones and tablets are expected to become the “first screen” that people plan to use for live coverage of the Summer Olympics.
One of the predominant reasons for the switch from television to our mobile devices is due to the fact that you can be selective of the content that you are streaming. Venture Beat shares that this study exemplifies the many ways in which mobile has now become our first choice for viewing video. In the past year alone, mobile video traffic accounted for 55 percent of the total mobile data traffic.
Although many of us will tune into the prime time coverage of events, mobile ensures that we don’t miss a single second of our favorite event or athlete when we are on the go. The study finds that 70 percent of us plan to watch the games directly on a smartphone or tablet. That’s compared to only just 23 percent who will be using mobile as a second-screen experience. Mobile apps are also important to consumers when it comes to coverage of the Olympics – with 75 percent of us saying that we would enjoy receiving customized notifications on Olympic related apps!
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