These two facts add up to a remarkable new business opportunity for companies that are smart enough to seize the advantage, writes Steve McKee, author of When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It. In the current Bloomberg BusinessWeek, McKee writes:
Unlike the early days of the Internet, affordability is less of an issue with mobile media. Inventiveness is what’s required, but in order to be inventive you must first gain an understanding of how the technology is already impacting your industry.
He goes on to outline the economic opportunity of mobile. For example, fashion retailer Steve Madden reports that mobile traffic is now more than 10 percent of the company’s total Internet traffic, a 250 percent increase from the previous six months. McKee’s comments also echo what The Wall Street Journal’s Paul Vigna and John Shipman reported recently about the torrid pace of job growth in the mobile economy, demonstrating once again that in an otherwise difficult economic climate, mobile continues to be one of the brightest lights for jobs and investment.