Last week, we explained that zero rating allows consumers to access mobile apps and services without cutting into their data caps. Now, the Progressive Policy Institute (PPI) has released a new paper on how these programs are helping developing countries start their own wireless revolution.
PPI reports that on a continent where less that 30% of the population uses the Internet, zero rating programs are having a profound effect on giving Africa the jumpstart it needs to provide connectivity at a low cost. In turn, mobile broadband access spurs growth in the local economy, creating jobs and expanding content to meet demand. Zero rating cuts down the digital divide and encourages citizens and governments to join the mobile ecosystem.
To read the report, click here.