Mobile Future

Americans Increasingly Use Smartphones For Social Media

comScore recently released its Mobile Metrox 2.0 which measures Americans mobile behaviors including app and mobile browsing usage. The findings point to the increased reliance on smartphones and wireless devices for social media engagement.

Some of the key statistics from the report include:

  • In March, the average mobile Facebook user spent at least 7 hours on Facebook either through their mobile browser or Facebook app.
  • There are 25.6 million mobile Twitter users and the average user spent about 2 hours on Twitter via a mobile device in March, compared to merely 20.4 minutes on Twitter via a computer.
  • Mobile Pinterest users reached 7.5 million and in March users spent an average of one hour on Pinterest via a mobile device.


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