Personalized and/or location-based services are at the heart of wireless innovation, providing some of the most thrilling demonstrations of mobility’s value and vast capabilities. Need to find a local gas station, emergency room or pharmacy? There’s an app for that. Want special deals from your favorite stores and brands? They’re at your fingertips. Wondering whether your teenagers are where they claim to be on Saturday night? See for yourself on your mobile device. Lost? Get directions with a few taps.
The ability to customize our wireless world offers significant benefits that improve our daily lives. It also raises questions about data privacy and security that must be responsibly addressed.