Mobile Future

Mobile Leads Digital Media Use

According to comScore’s recent report, mobile apps are driving U.S. digital media consumption. The study found that in May consumers spent 51% of their digital media time on apps. Additionally, when it comes to music, photos, maps, and instant messaging, 90% of consumers now use a mobile device instead of a PC or laptop. This growing trend has companies increasingly focusing on mobile to keep pace with consumer demand.

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