Mobile Future

Mobile Puts Purchasing Power in Consumers Palm

Whether consumers are searching for the nearest restaurant or the best deal, mobile devices are reshaping the way we do business. According to a recent survey, about half of mobile users believe their most important resource when making a purchase is their mobile device and that over one-third of mobile shoppers exclusively use mobile devices to shop. Increased access to information through mobile devices provides the consumer with more resources before making a transaction. So the next time you’re waiting in the checkout line, remember, you have more power than you think.

To read the full study, go here.