Mobile Future

Mobile by the Numbers

In 2010, mobile data traffic around the world was three times the size of the entire global Internet in 2000 according to a new report out this week.

Cisco released their Global Mobile Data Traffic Forecast Update, a comprehensive analysis of the growth in mobile data over the past year and a look ahead for future development in the wireless space.

Some key findings from the report include:

  • In 2010, mobile network connections got faster

o       The average mobile network connection speed for smartphones grew from 625 kbps in 2009 to 1040 kbps and the average mobile network downstream speed grew from 101 kbps in 2009 to 215 kilobits per second.

  • In 2015, tablets will generate as much traffic as the entire global mobile network of 2010…

o       3 million tablets were connected to the mobile network in 2010 and mobile data traffic was five times higher on the tablet compared to the average smartphone. 

  • The average amount of traffic per smartphone doubled in 2010

o       Smartphone usage grew from 35 MB per month in 2009 to 79 MB.

  • 788 million people will access the Internet by smartphone only in 2015

The growth of the U.S. mobile marketplace over the course of the past year is clear in the vast array of devices, services and applications widely available to consumers on various platforms. But the wireless space has grown in terms that aren’t always obvious but are equally, if not more, important to understanding the mobile landscape.

For the third year in a row global mobile data traffic nearly tripled, growing 159% over the course of the year.  What accounted for this growth?

Smartphone adoption.   

New data from research firm In-Stat forecasts that by 2015 there will be 850 million unit shipments of smartphones and more than half of all mobile handsets shipped in the U.S. will be smartphones by next year.

This week, The Nielsen Company released new data showing minorities remain in the lead for smartphone adoption with Hispanics and Asian/Pacific Islanders at 45%, African Americans at 33% and White mobile users at 27%. And smartphone adoption is on the rise with all groups increasingly choosing smartphones when selecting a new device.

Lots of good wireless stats this week that all point to a bright mobile future.