Mobile for Mother

May 6, 2010

It’s only three days until Mother’s Day and mobile innovation is making it easier to show your mom just how much you care.

1800Flowers turned to the mobile space this Mother’s Day to increase the brand’s reach. The online flower retailer optimized it’s mobile website, created applications for the iPhone, Blackberry and Android phones, and is offering special SMS alerts.

The website even offered an exclusive discount to mobile users who texted “SPOTAMOM” to “Flower” (356937) as part of a special Mother’s Day SMS promotion.

1800Flowers’s application provides opportunities to engage all year long – offering flowers and gifts for all sorts of occasions and situations: Administrative Professionals Week, Birthdays, Get Well, Anniversary, Congratulations and I’m Sorry.

Finally, don’t forget to call your mom (on your mobile phone) this Mother’s Day.

Mother’s Day is Sunday, May 9.