Mobile Future

Smartphones Confirmed as a Favorite Holiday Shopping Tool

A new article from TechCrunch shares that smartphone-driven holiday sales nearly doubled in 2015. Yesterday, Adobe released new data showing that this holiday season smartphones beat out desktops – and even tablets – on some days for holiday shopping.

Buying loved ones gifts online broke records this holiday season. For 31 days between November 22- December 22, daily online sales were over one billion dollars. On Christmas Day alone, 49% of visits to retail sites were driven by smartphones, exceeding desktop (38%) and tablets (13%). A recent report from BI Intelligence shares that mobile payments will account for nearly 50% of all e-commerce transactions, $284 billion worth of sales, by 2020.  This growth is attracting attention as more retailers are accepting forms of mobile payment and holiday shoppers can utilize new features such as, “buy online, pick up in store.”

Other interesting statistics include:

–       On Christmas day, 62 percent of online retail traffic was driven by mobile

–       $83 billion was spent online during the holidays, an increase of 12.7% more than they spent in 2014

Online purchases dominated holiday sales in 2015 and the future of e-commerce seems ever more promising thanks to mobile connectivity. To read more, click here.