Mobile Future


Last week, the White House unveiled a great step forward in the fight to reduce birth defects. It’s a public-private effort called the Text4baby campaign and according to the Associated Press, it is the U.S.’s first free, pre-natal education program to use mobile phone text messages.

Expecting parents should text “BABY” (or “BEBE”, for Spanish texts) to 511411. They’ll receive weekly texts geared to the baby’s birth date that cover nutrition, immunization and birth defect prevention. The texts, which have been vetted by government and nonprofit health experts, continue through the baby’s first birthday.

An added benefit: Several major wireless carriers have waived text fees for the service.

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